3 Ways to Use Social Media Traffic to Grow Your Email Subscriber List
Using social media traffic is one of the most organic ways to grow the number of users that will visit your website each day. Want to learn more about how you can use social media to increase your email subscriber list? Keep reading for some solid suggestions to help you add new contacts consistently.
The number of websites present online has ballooned exponentially in the last decade. Right now, there are roughly 1.89 billion. What that means for your website & your business is incredible competition.
Fortunately, with the help of effective digital marketing tactics, you can cut through the online clutter and find success. One of the best ways to make sure your messages get seen is by building an email subscriber list.
If you have an email subscriber list, or are thinking of creating one, below are 3 important ways how you can leverage your existing social media traffic to increase your email opt-ins fast!
1. Share Your Blog Content
One of the most common ways to increase your email list subscribers via social media is by sharing your blog content. With every blog post you release on your website, be sure to include a personalized email list invite at the bottom.
With that “call to action” in place, the more social channels you share your blog post on, the better chance you’ll have of increasing opt-ins.
So be sure to have a presence on as many social media platforms as possible that are relevant to your brand or industry. Then, don’t be shy letting your followers know about content that’s relevant to them which will then passively drive email subscriber growth!
2. Put Your Website in The Header of Your Social Media Channels
Many social media channels allow you to showcase your website’s domain name in your profile’s headline. This is great because it exposes your website constantly to the hundreds or even thousands of people that will pass over your social profiles.
Where this becomes valuable for your email list is when people click on your website link.
That click will direct your social media traffic to your home page where you can then invite them to join your email list via a popup (check out MailChimp, or MailerLite for help with creating a popup).
You can even take things a step further by having an email opt-in form on your home page’s sidebar or in its “above the fold” content.
3. Simply Invite People to Join
The two tips above are passive ways you can get social media traffic to stumble onto your email subscriber list. If you want to be more straightforward though, you can simply ask your followers to subscribe.
You’ll want to be disciplined in your approach here. Don’t start barking at your followers constantly, requesting them to opt into your email list.
It is okay though to occasionally remind your audience that they can get more awesome, exclusive content created by your brand by opting into your subscriber list. You can then include a link to your opt-in form in your post.
Wrapping Up Ways You Can Leverage Social Media Traffic to Drive Email Subscriber List Growth
Social media presents business owners and brand managers alike with tremendous opportunities to drive traffic to their websites. They can then leverage that social media traffic to invite people to opt into their email lists which will help with their targeted marketing efforts.
Put the tips listed above into practice to get started increasing your website traffic and building your email list. To take things a step further, consider working with an award-winning marketing agency that can help with a custom growth strategy.
At Secret Weapon Media Agency we take a laser-focused approach to improving your advertising strategy and marketing efforts. Our data-driven process has been proven to increase our clients return-on-investment across a wide variety of platforms.
Contact us to day to learn how a customized Marketing Blueprint can help your company grow with tangible strategies that yield visible results!