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Where to Advertise Your Business: A Smarter Way to Choose Ad Platforms
The secret to choosing the right advertising platform? It all starts with knowing your ideal customer—and your numbers. Whether you’re selling HVAC systems or romance novels, a clear buyer persona and a realistic ROI goal will guide smarter ad decisions. In this post, I’ll share how businesses can avoid cookie-cutter campaigns by aligning strategy, audience, and budget for results that make sense.
How to Build an Effective Ad Campaign (Without Wasting Your Budget)
Want a smarter way to plan your ad campaigns? Learn how frequency, message clarity, and platform choice work together to drive better results.
Call to Action in Ads: Why It Matters More Than You Think
Why Does a Call-to-Action Matter So Much? With people seeing up to 10,000 ads per day, how do you make yours stand out? If you’ve been following our What Makes a Great Ad? series, this is the fourth and final piece in our proven framework: the call-to-action (CTA)....
How to Create Great Ads: Why a Good Tagline Still Matters
A great tagline isn’t just a clever phrase—it’s a shortcut to your brand’s promise. Learn why taglines still matter and how they can keep your business memorable, even in tough markets.
How to Make a Great Ad: Why One Clear Message Beats a Laundry List
Why one Clear Message Matters In Advertising Why is it so important to focus on one theme when trying to make a great ad? Because people’s memories are already stretched to their limits. And there is a lot of research that shows that it’s far easier for people to...
How to Create a Great Ad: Add a Unique Value Proposition
Unique Value Proposition: How to Create One That Actually Stands Out Why is a solid Unique Value Proposition so particularly important? Because it tells your customer ‘Why you’! A well-designed Unique Value Proposition (UVP) shows your customers exactly how you can...
How to Create a Great Ad: Start with An Emotional Hook
What Makes a Great Ad? Start with the Emotional Hook I get asked this all the time: “How do you come up with a good ad?” Or more specifically—how to create a great ad that actually works. A great ad starts with a clear emotional hook, speaks to what the customer truly...
Consistent Social Media Made Easy: A 3-Step Plan For Any Team
What’s the Secret to Consistent Social Media? Stop treating your social media like it’s a second job. The real challenge isn’t posting daily—it’s figuring out how to create consistent social media without burning out. The problem isn’t that you have to post every...
How do you figure out your company’s advertising budget?
First, let’s be very clear, each industry has different standards and norms for deciding what amount the advertising budget should be. Therefore the 3 methods we are outlining cannot account for serious differences between some types of companies. For example, if you...