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Where to Advertise Your Business: A Smarter Way to Choose Ad Platforms

Where to Advertise Your Business: A Smarter Way to Choose Ad Platforms

The secret to choosing the right advertising platform? It all starts with knowing your ideal customer—and your numbers. Whether you’re selling HVAC systems or romance novels, a clear buyer persona and a realistic ROI goal will guide smarter ad decisions. In this post, I’ll share how businesses can avoid cookie-cutter campaigns by aligning strategy, audience, and budget for results that make sense.

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