Articles
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Call to Action in Ads: Why It Matters More Than You Think
Why Does a Call-to-Action Matter So Much? With people seeing up to 10,000 ads per day, how do you make yours stand out? If you’ve been following our What Makes a Great Ad? series, this is the fourth and final piece in our proven framework: the call-to-action (CTA)....
How to Create Great Ads: Why a Good Tagline Still Matters
A great tagline isn’t just a clever phrase—it’s a shortcut to your brand’s promise. Learn why taglines still matter and how they can keep your business memorable, even in tough markets.
How to Make a Great Ad: Why One Clear Message Beats a Laundry List
Why one Clear Message Matters In Advertising Why is it so important to focus on one theme when trying to make a great ad? Because people’s memories are already stretched to their limits. And there is a lot of research that shows that it’s far easier for people to...
How to Create a Great Ad: Add a Unique Value Proposition
Unique Value Proposition: How to Create One That Actually Stands Out Why is a solid Unique Value Proposition so particularly important? Because it tells your customer ‘Why you’! A well-designed Unique Value Proposition (UVP) shows your customers exactly how you can...
How to Create a Great Ad: Start with An Emotional Hook
What Makes a Great Ad? Start with the Emotional Hook I get asked this all the time: “How do you come up with a good ad?” Or more specifically—how to create a great ad that actually works. A great ad starts with a clear emotional hook, speaks to what the customer truly...
Consistent Social Media Made Easy: A 3-Step Plan For Any Team
What’s the Secret to Consistent Social Media? Stop treating your social media like it’s a second job. The real challenge isn’t posting daily—it’s figuring out how to create consistent social media without burning out. The problem isn’t that you have to post every...
How do you figure out your company’s advertising budget?
First, let’s be very clear, each industry has different standards and norms for deciding what amount the advertising budget should be. Therefore the 3 methods we are outlining cannot account for serious differences between some types of companies. For example, if you...
How can a Car Dealer Participate in Small Business Saturday?
After all, most people don’t think of a car dealer on small business Saturday, do they? They often think of their local boutique, or local restaurant down the road. But what if there was a way your dealership could participate in this growing trend of...
The ‘old demographics’ Used by Traditional Advertising Agencies Don’t Work Any More!
Demographics is usually a term advertising agencies use when describing the potential client they are trying to reach for the business owner. There are many demographic segments that can be used, but a very common one is Women 25-54. This means that the advertising...