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What is Exposure Analysis & Why is It Important to You?
Here are the top three reasons why this media analysis should not be overlooked An Exposure Analysis is typically a frequency distribution that is produced to quantify the percent of the total target audience exposed to an advertising message one or more times (1+),...
Are The Winter Olympic Games Worth Advertising In?
How to assess the return on investment for a single media campaign like the Olympics There are 385,470 TV homes in Huntsville & Decatur and it’s estimated that 24% of those will be watching the Olympic games opening ceremony! Many local business owners are asking...