by Tanya Miller | Feb 23, 2026 | How-To-Decide-Advertising-Budget
First, let’s be very clear, each industry has different standards and norms for deciding what amount the advertising budget should be. Therefore the 3 methods we are outlining cannot account for serious differences between some types of companies. For example, if you...
by Tanya Miller | Aug 4, 2025 | How-To-Decide-Advertising-Budget
How do you come up with an effective ad campaign? Answer: An effective ad campaign aligns a clear message, the right platform, and enough frequency to reach and convert your ideal customer. Back when I first started in advertising at a local radio station, I followed...
