What’s the Secret to Consistent Social Media?
Stop treating your social media like it’s a second job. The real challenge isn’t posting daily—it’s figuring out how to create consistent social media without burning out. The problem isn’t that you have to post every day—it’s figuring out what to post every day. If you’re running a successful family-owned business, chances are you’ve already got the hard stuff figured out—like your customer base, inventory, basic systems, and how to provide excellent service. But now you’re being pushed to compete online — with less budget, smaller teams, and zero time to “go viral”. In my recent workshop with local business owners, we addressed how to make content creation faster & easier. Here are the mindset shifts I shared.
Your Day Is the Social Media Content.
This means you don’t need to spend countless hours brainstorming content, taking the perfect photos, & crafting the perfect videos. As the owner, or CMO (Chief Marketing Officer) you only need to notice the interesting moments that happen naturally within your day. You might be surprised by how much content already exists in your day if you simply stop and document it.
For example:
- A customer’s common question
- A delivery that went wrong — and how your team fixed it
- A team member’s first promotion or work anniversary
- A new product you just started carrying
And unlike a national chain, you don’t need a whole marketing team to share meaningful content that resonates with your customers.
Map a Week of Content Based on What’s Already Happening in Your Day
Take a 30-minute block and write out your average day as a manager or owner. Then, look for 5 points that others might overlook, like things that could help a customer, make them smile, or show what makes your business different. Now you’ve got 5 pieces of content. You don’t have to post seven days a week; five out of seven days is plenty for consistency. Your socials should look well-maintained, like a garden you tend regularly.
Batch and Block the Time You Work on your social media
Social platforms are built to hook you in and keep you scrolling. So set a timer for 15 or 20 minutes and work in batches- trying to do as much as you can quickly. For example, if you’re getting great reviews on Google, Yahoo, or Bing, create a template in Canva and drop those reviews in a graphic and share them on your social media channel. Those are quick wins, and you can create all of those in one session, super-fast and have 1 or 2 positive review posts to share each week. You can schedule them to post ahead of time- so you do not have to spend time planning & creating your content daily.
In our workshop, we walked through this simple process:
–Batching: Record 3–5 videos or write 3–5 posts in one sitting
–Blocking: Set aside one hour every week to prep and schedule
-Engagement: Set aside 20-40 minutes daily to check your socials, comment, like, etc. The goal is just to hop on, skim for good opportunities to engage, and then hop off.
And voila! You now have a consistent social media presence, without being online all day.
Remember that even though big chains have money, as a local business owner your company has authenticity. Your business has uniqueness. We recommend just picking one social platform where you know the largest percentage of your customers are and focus your energies on that. For our workshop group, when showing the demographic profiles of all the different social media platforms, it was easy for them to see which platform to focus their energy on. If you want a quick overview to determine the best place to focus your energy for your customers, you may want to check out https://buffer.com/resources/social-media-platforms/
As a local business, you have trust, proximity, and real people behind your brand. Those all give your company a competitive edge — but only if your customers recognize it. And social media helps your prospects see your value in an easy, personal way.
So, here’s the secret to making your social media content fast & easy…Share the stories that happen in your business every week — but go untold.