As a small business owner, you need to learn what an inbound marketing funnel is because it is one of the most affordable & effective ways to increase leads and grow new customers.

Despite all of the benefits, 75% of businesses are not using inbound marketing. How much would it be worth to your business to reach customers that 75% of your competitors are missing out on?

In this article, we’ll introduce the basics of inbound marketing funnels and how it will open new opportunities for your business.

What is Inbound Marketing?

In brief, inbound marketing is a method designed to engage, attract, and delight people by emphasizing the company’s benefits and values and building their customer’s trust.

Inbound marketing funnels are also a great way for brands to save when putting their name out there. Unlike outbound marketing leads that cost approximately $332 per lead, inbound marketing leads average only about $134 each. That savings of almost $200 per lead can quickly add up!

Even if you don’t want a more personal way to connect with customers, the price tag alone will convert you.

A Better Marketing Decision

Inbound marketing supports data-driven marketing decisions better in general. It allows you to have all your metrics or analytics in one place so you can track them easily and effectively.

Inbound marketing lets you measure your social media interactions, page conversions, email newsletter subscriptions, and so much more.

Monitoring these types metrics will allow you to change your strategy faster if you see it’s not producing the results you want.

Bring in More Traffic

Through all of the marketing efforts you put out there such as social media interactions, blogs, and landing page content, you will see a visitor increase on your site.

With so many strategies, it will only be a matter of time before your potential customers begin to notice you.

Stay Ahead of the Competition

Because inbound marketing is more affordable and effective than outbound marketing, more and more small businesses are turning to it.

This means more businesses are adding an inbound marketing strategy to their advertising plan. In order to avoid losing clients to your competitors, you will want to start implementing your own strategy as soon as possible.

Without inbound marketing, you’ll continue to spend more than is necessary on your outbound marketing tools, such as radio, TV, and digital display ads, etc. “Why is this?” you may ask. The answer is simple- without a plan to motivate customers to get in contact with you, or share their contact information, it’s impossible to keep in touch with those potential buyers until they are ready to purchase what you are selling.

You’ll Get to Know Your Customers

Inbound marketing will give you a better idea of who your customers are. How is this possible? Well, you’ll have a closer interaction with them via social media and even email. The inbound marketing metrics will allow you to see what type of topics interest your customers and even how they behave on your website.

You’ll have almost a one-to-one interaction with them and all those interactions add up to valuable business insights!

Trust & Credibility

Inbound marketing offers the opportunity to segment your marketing to different types of customers. As a result, customers will feel like you listen to them and know who they are, which will gain their trust. There’s an old saying that ‘People do business with people they know, like, and trust.”, by providing relevant and segmented content based on what your customers have responded to on your website -your clients will feel like you understand them and know their pain points before they even talk with your company in real life!

Why You Need an Inbound Marketing Funnel

With a strong inbound marketing funnel in place, you will begin to see the effects on your website traffic and leads in a measurable way. Inbound marketing will create trust and credibility, generate more leads, and help you stay ahead of the competition.

In the fast-paced world of advertising, it’s important to stay current with the latest techniques, best tools, and modern methods. This  is why we developed Agency Insider Guide to help you!