by Tanya Miller | Jun 26, 2025 | Advertising, Marketing
Unique Value Proposition: How to Create One That Actually Stands Out Why is a solid Unique Value Proposition so particularly important? Because it tells your customer ‘Why you’! A well-designed Unique Value Proposition (UVP) shows your customers exactly how you can...
by Tanya Miller | Jun 16, 2025 | Advertising, Marketing
What Makes a Great Ad? Start with the Emotional Hook I get asked this all the time: “How do you come up with a good ad?” Or more specifically—how to create a great ad that actually works. A great ad starts with a clear emotional hook, speaks to what the customer truly...
by Tanya Miller | Jun 11, 2025 | Advertising, Marketing
What’s the Secret to Consistent Social Media? Stop treating your social media like it’s a second job. The real challenge isn’t posting daily—it’s figuring out how to create consistent social media without burning out. The problem isn’t that you have to post every...
by Tanya Miller | Oct 26, 2020 | How-To-Decide-Advertising-Budget
First, let’s be very clear, each industry has different standards and norms for deciding what amount the advertising budget should be. Therefore the 3 methods we are outlining cannot account for serious differences between some types of companies. For example, if you...
by Tanya Miller | Nov 20, 2019 | Advertising, Marketing
After all, most people don’t think of a car dealer on small business Saturday, do they? They often think of their local boutique, or local restaurant down the road. But what if there was a way your dealership could participate in this growing trend of...
by Tanya Miller | Apr 18, 2019 | Advertising, Marketing
Demographics is usually a term advertising agencies use when describing the potential client they are trying to reach for the business owner. There are many demographic segments that can be used, but a very common one is Women 25-54. This means that the advertising...
