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The ‘old demographics’ Used by Traditional Advertising Agencies Don’t Work Any More!

The ‘old demographics’ Used by Traditional Advertising Agencies Don’t Work Any More!

by Tanya Miller | Apr 18, 2019 | Advertising, Marketing

Demographics is usually a term advertising agencies use when describing the potential client they are trying to reach for the business owner. There are many demographic segments that can be used, but a very common one is Women 25-54.  This means that the advertising...
What’s an Inbound Marketing Funnel and Why Does Your Business Need One?

What’s an Inbound Marketing Funnel and Why Does Your Business Need One?

by Tanya Miller | Nov 7, 2018 | Advertising, Lead Generation, Marketing

As a small business owner, you need to learn what an inbound marketing funnel is because it is one of the most affordable & effective ways to increase leads and grow new customers. Despite all of the benefits, 75% of businesses are not using inbound marketing. How...
3 Ways to Use Social Media Traffic to Grow Your Email Subscriber List

3 Ways to Use Social Media Traffic to Grow Your Email Subscriber List

by Tanya Miller | Oct 22, 2018 | Advertising, Lead Generation, Marketing

3 Ways to Use Social Media Traffic to Grow Your Email Subscriber List Using social media traffic is one of the most organic ways to grow the number of users that will visit your website each day. Want to learn more about how you can use social media to increase your...
How to Use LinkedIn Marketing for Lawyers

How to Use LinkedIn Marketing for Lawyers

by Tanya Miller | Oct 3, 2018 | Advertising, Lead Generation

How to Use LinkedIn Marketing for Lawyers In 2007 there were 1.14 million lawyers in the United States. By the beginning of 2018, this number had reached 1.34 million and continues to grow. Regardless of what area of law you practice in – that’s a lot of...
A Crash Course in Understanding How to Use Google Analytics

A Crash Course in Understanding How to Use Google Analytics

by Tanya Miller | Sep 12, 2018 | Advertising, Lead Generation, Marketing

The word “analytics” is intimidating to some. But there’s nothing to fear. Analytics helps us understand our business and our customers. By using what we learn through data analysis, we find and keep more customers. Google Analytics is a simple data...
Understanding the Importance of Email Marketing for Business Owners

Understanding the Importance of Email Marketing for Business Owners

by Tanya Miller | Sep 2, 2018 | Advertising, Marketing

Digital marketing is a hard thing to keep up with these days. Between SEO and PPC campaigns, social media ads and influencers, and content marketing, there’s are a ton of resources for business owners to pick and choose from. One digital tool you can’t go...
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