by Tanya Miller | Aug 19, 2025 | Advertising, Marketing
I get asked all the time: “How do you know where to advertise for your business?” The short answer?It always starts with their ideal customer avatar (also known as a “buyer persona”). Back when I worked in radio, every station had an “ideal listener” they used...
by Tanya Miller | Jul 28, 2025 | Advertising, Marketing
Why Does a Call-to-Action Matter So Much? With people seeing up to 10,000 ads per day, how do you make yours stand out? If you’ve been following our What Makes a Great Ad? series, this is the fourth and final piece in our proven framework: the call-to-action (CTA)....
by Tanya Miller | Jul 22, 2025 | Advertising, Marketing
Why Does a Tagline Matter? In today’s crowded marketplace, understanding why taglines matter in advertising can give your business a major edge. A great tagline isn’t just a clever phrase—it’s a shortcut to your brand’s promise. A good tagline helps your customers...
by Tanya Miller | Jul 2, 2025 | Advertising, Marketing
Why one Clear Message Matters In Advertising Why is it so important to focus on one theme when trying to make a great ad? Because people’s memories are already stretched to their limits. And there is a lot of research that shows that it’s far easier for people to...
by Tanya Miller | Jun 26, 2025 | Advertising, Marketing
Unique Value Proposition: How to Create One That Actually Stands Out Why is a solid Unique Value Proposition so particularly important? Because it tells your customer ‘Why you’! A well-designed Unique Value Proposition (UVP) shows your customers exactly how you can...
by Tanya Miller | Jun 16, 2025 | Advertising, Marketing
What Makes a Great Ad? Start with the Emotional Hook I get asked this all the time: “How do you come up with a good ad?” Or more specifically—how to create a great ad that actually works. A great ad starts with a clear emotional hook, speaks to what the customer truly...
