Digital marketing is a hard thing to keep up with these days. Between SEO and PPC campaigns, social media ads and influencers, and content marketing, there’s are a ton of resources for business owners to pick and choose from.

One digital tool you can’t go without, though, is email marketing.

That’s right – the same kind of email updates and newsletters you get from various companies can actually do wonders for you as a business owner. All you have to do is research the benefits of email marketing and how you can use it to reach your goals.

Keep reading to learn more about this powerful tool and three of the top benefits it offers.

1. Reach New Clients

Email marketing is a great way to get your brand in front of potential clients. It gives you the introduction you need to create more conversions and boost sales.

This all begins with the right lead generation strategy, though. Stop thinking of leads as clients you can convert tomorrow. Focus on the long-term instead.

Make your lead generation something as simple as an email opt-in or newsletter sign-up. From there, you can continue the conversation with potential clients over time until their interactions turn into sales.

2. Create New Business Opportunities with Existing Clients

Just as email marketing allows you to guide new customers through their buyer journey, it helps you reach those who have already used your products and services, too. Email marketing keeps you relevant.

It’s the reminder someone needs when they haven’t bought something from you in a while. One email brings back the memories of who you are and what you do, and all the value you can offer a person. That alone is enough to make them excited about using your product or service again.

3. Expand Your Online Presence and Authority

Another benefit of email marketing is the way it expands your online presence. This does wonders for your link building strategy and content marketing success.

When you send an email out to clients, you can place links in the message that lead them back to your website. You can also use this as an opportunity to highlight an old blog post that you want to recycle or to feature a new article. Either way, you’re moving in the right direction.

Email marketing keeps the momentum going. It helps you maintain the online presence you’ve worked so hard to build and it encourages it to grow even more. Before you know it, you’ll be reaching all kinds of customers – and you’ll have the higher online engagement rates and conversions to show for it.

Build the Perfect Email Marketing Campaign for Your Business

It’s one thing to know what email marketing has the potential to do for your business and another to see the results happen before your eyes. Don’t go another day without using this tool.

Click here to see how we can help you with all your marketing initiatives.