by Tanya Miller | Sep 12, 2018 | Advertising, Lead Generation, Marketing
The word “analytics” is intimidating to some. But there’s nothing to fear. Analytics helps us understand our business and our customers. By using what we learn through data analysis, we find and keep more customers. Google Analytics is a simple data...
by Tanya Miller | Sep 2, 2018 | Advertising, Marketing
Digital marketing is a hard thing to keep up with these days. Between SEO and PPC campaigns, social media ads and influencers, and content marketing, there’s are a ton of resources for business owners to pick and choose from. One digital tool you can’t go...
by Tanya Miller | May 10, 2018 | Advertising, Marketing
I was thinking about this recently when reading posts in one of my Digital Agency FB groups, especially since so many ‘ad agencies’ have tried to stay competitive by sharing their agency discount percentage with their clients. Heck, one ‘agency’ in my town even states...
by Tanya Miller | May 10, 2018 | Advertising, Marketing
Here are the top three reasons why this media analysis should not be overlooked An Exposure Analysis is typically a frequency distribution that is produced to quantify the percent of the total target audience exposed to an advertising message one or more times (1+),...
by Tanya Miller | May 10, 2018 | Advertising
How to assess the return on investment for a single media campaign like the Olympics There are 385,470 TV homes in Huntsville & Decatur and it’s estimated that 24% of those will be watching the Olympic games opening ceremony! Many local business owners are asking...
