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How to Use LinkedIn Marketing for Lawyers
If you’re a lawyer and want to know how to use LinkedIn for marketing, check out this article and learn how. You’ll get more quality leads if you follow some tried & true techniques!
A Crash Course in Understanding How to Use Google Analytics
The word "analytics" is intimidating to some. But there's nothing to fear. Analytics helps us understand our business and our customers. By using what we learn through data analysis, we find and keep more customers. Google Analytics is a simple data collection and...
Understanding the Importance of Email Marketing for Business Owners
Digital marketing is a hard thing to keep up with these days. Between SEO and PPC campaigns, social media ads and influencers, and content marketing, there's are a ton of resources for business owners to pick and choose from. One digital tool...
The three top reasons you want an agency to handle your advertising & marketing in 2018
I was thinking about this recently when reading posts in one of my Digital Agency FB groups, especially since so many ‘ad agencies’ have tried to stay competitive by sharing their agency discount percentage with their clients. Heck, one ‘agency’ in my town even states...
What is Exposure Analysis & Why is It Important to You?
Here are the top three reasons why this media analysis should not be overlooked An Exposure Analysis is typically a frequency distribution that is produced to quantify the percent of the total target audience exposed to an advertising message one or more times (1+),...
Are The Winter Olympic Games Worth Advertising In?
How to assess the return on investment for a single media campaign like the Olympics There are 385,470 TV homes in Huntsville & Decatur and it’s estimated that 24% of those will be watching the Olympic games opening ceremony! Many local business owners are asking...