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The three top reasons you want an agency to handle your advertising & marketing in 2018
I was thinking about this recently when reading posts in one of my Digital Agency FB groups, especially since so many ‘ad agencies’ have tried to stay competitive by sharing their agency discount percentage with their clients. Heck, one ‘agency’ in my town even states...
What is Exposure Analysis & Why is It Important to You?
Here are the top three reasons why this media analysis should not be overlooked An Exposure Analysis is typically a frequency distribution that is produced to quantify the percent of the total target audience exposed to an advertising message one or more times (1+),...
Are The Winter Olympic Games Worth Advertising In?
How to assess the return on investment for a single media campaign like the Olympics There are 385,470 TV homes in Huntsville & Decatur and it’s estimated that 24% of those will be watching the Olympic games opening ceremony! Many local business owners are asking...